Biswas, Deepak , trans. “Impact of Green Marketing Strategies on Consumer Purchasing Behaviour in the FMCG Sector”. Journal of Engineering, Management, Science and Technology Research (JEMSTR) 1, no. 1 (June 19, 2026): 16–29. Accessed July 16, 2026. https://jemstr.nknpub.com/1/article/view/3.